In 2023, OREO and Xbox brought the nostalgia around cheat codes back inviting consumers to create combinations with cookies. For the first time in Europe, OREO has launched 6 different embossments, inspired by the Xbox controller buttons, giving the cookies an innovative role and creating a gaming experience. Consumers were able to create cheat codes with the OREO Xbox Special Edition and unlock exclusive in-game content within some Xbox top-played games.
Oreo Cheat Cookies
Awards
Gold Award
Brand Experience
Promotions
Gold Award
Interactive & Mobile
Interactive Campaigns
Silver Award
Brand Experience
New Use of Media
Silver Award
Brand Experience
PR / Events
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Bronze Award
Integrated & Innovation
Branded Content
Details
Categories:
Country:
Year:
Credits
Client:
Mondelēz Europe
Agency:
Art Director:
Marcelo Seguti
Cara Shikura
Eduardo Macedo
Ian Guimarães
More Branded Content Works
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Shortlist Interactive & Mobile Interactive Campaigns
Keikku.health
Bürocratik / Porto & Coimbra
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Shortlist Integrated & Innovation Integrated Campaigns for Commercial Brands
Shortcuts
McCann / PragueMcCann Boost / PragueHero & Outlaw / PragueRENEGÃDZ / Prague
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Bronze Award Interactive & Mobile Any OtherShortlist Integrated & Innovation Branded Content
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