Pedigree is not only offering premium dog food. It is a brand that cares about their well being. Our task was to develop a campaign that would address the adoption matter in an emotional way. Based on the insight that many people feel lost and lonely without a dog, the campaign plays with the concept of „lost“ ads (usually hung in trees and light posts when a person or pet is missing) by portraying individuals whose lives would be happier if only they had a dog.
Pedigree “The Lost Campaign” / “Marious”, “Roberta”, “Cisel”
Awards
Nomination
Print & Outdoor
Newspaper Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Mars Inc.
Agency:
Art Director:
Angelo Maia
Chief Creative Officer:
Wolfgang Schneider
Copywriter:
Ricardo Wolff
Creative Director:
Ricardo Wolff
Creative Managing Director:
Jan Harbeck
David Mously
Executive Creative Director:
Jan Harbeck
Photographer:
Sven Schrader
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