Phenomenon Favorit

To promote a unique exhibition celebrating 70 years of the most popular Czech bicycle brand, a film was made about the true story of retired professional cyclist – and Czechoslovak immigrant – Róbert Hutyra, who illustrates just how strong a rider’s relationship with his bike can be.

Awards

Nomination Film & Radio TV/Cinema Commercials
Member Club Gold Award Film & Radio TV/Cinema Commercials

Details

Credits

Young & Rubicam Prague

Agency Producer: Petr Oplatka Vít Pecka
Art Director: Marco Antonio Do Nascimento Jan Šiller
Copywriter: Dora Pružincová
Creative Director: Dora Pružincová Tereza Svěráková
Director of Photography: Martin Matiášek
Editor: Filip Malásek
Film Director: Wolfberg
Graphics: PFX Prague

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