Europe produces yearly about 2 million tons of textile waste and fashion has become a throwaway commodity. Being aware of its responsibility, Zalando is breaking new ground. Worn clothing can be soled via Zalando Pre-Owned. To promote the campaign, the campaign motifs were given a sustainable twist: art students recreated them out of worn clothing as artistic installations in public spaces. All garments used remained undamaged and were sold afterwards via Pre-owned.
Pre-owned Fashion Billboards
Awards
Silver Award
Print & Outdoor
Craft – Illustration
Bronze Award
Print & Outdoor
Special Outdoor
Bronze Award
Brand Experience
New Use of Media
Details
Categories:
Country:
Year:
Credits
Client:
Zalando
Agency:
Art Director:
Mario Goldsteiner
Client Director:
Bianca Schediwy
Copywriter:
Nikolas Rein
Anna Repitsch
Paul Ballot
Maximilian Peleska
Creative Director:
Sebastian Kaufmann
Graphics:
Viktoria Mannsberger
Illustrator:
Julia Nagl
Maximilian Mannsberger
Other:
Alicia Rocki
Silvia Gonzalez
Production Company:
Ambient Art Werbe GmbH
Strategy:
Jacky Hamid
Katharina Schmid
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