The first ever Pride Parade in Tbilisi, Georgia was planned for July 5, 2021. But thousands of far-right protesters blocked the streets, raided organizers’ offices, and beat up 53 brave journalists reporting from location. One of them died a few days later. TV Formula broke the silence with a loud, supportive message “love will win” in unignorable form – TV rainbow (no signal screen) in pride colors. It aired for days to follow, reaching hundreds of thousands of viewers.
Proud TV Rainbow
Awards
Bronze Award
Film & Audio
TV/Cinema Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Formula TV
Agency:
Creative Director:
Giorgi Avaliani
Nick Kumbari
Designer:
Tata Gusharashvili
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