Ukraine is the last country in Europe to launch 3G. We have to make 3G speed appealing for smartphone users. We created a website where 3G speed competes with gravity in a spectacular race. The phone is uploading a photo while falling from the highest monument in Europe. What would be faster?rnSmooth interactive experience makes user a part of the story. Thanks to parallel shots made from 5 different cameras he could dive into the process completely.
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Race with Nature
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Interactive & Mobile
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Credits
Client:
MTS Mobile
Agency:
Account Manager:
Svetlana Mironchuk
Art Director:
Viktor Shkurba
Copywriter:
Ihor Tulub
Creative Director:
Viktor Shkurba
Ihor Tulub
Designer:
Sergey Komlev
Director of Photography:
Sergey Rud
Andrey Khris
Head of Analytics:
Vladimir Bilets
Programmer:
Aleksey Nasirov
Sound Designer:
Inna Shevchenko
Strategic Director:
Mikhael Traverse
Technical Director:
Alexander Savin
More Websites Works
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The Interactive Form
BETC & BETC Digital
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Websites

Twin Souls
Young & Rubicam Russia
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Art Project OE20
VGNC

