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Reality TV recruiting

Discounter Penny’s conventional recruiting measures remained mostly unnoticed. To reach that job-seeking target, genuine job offers were featured on reality TV shows. For instance, during a tailor-made scene for the RTL2 scripted reality TV show Köln, 50,667 viewers were asked to contact Penny employee Alex via WhatsApp to apply directly for the job. A chatbot then handled the entire application process, with no red tape, on behalf of Alex – thus giving 186 people a new job.

Awards

Nomination Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

PENNY

Agency:

Serviceplan Germany

Account Management: Stefan Losert Maximilian Brandl Melanie Gensert
Art Director: Marko Wiese
Copywriter: Vladislaus Tyszkiewicz Iasonas Baliamis
Creative Director: Lucien Kazuko Yokoe
Global Chief Creative Officer: Alex Schill
Group Head Art National: Patrick Seifert
Managing Partner: Markus Koch Christoph Everke
Managing Partner & Creation: Christian Sommer m

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