Helsinki Philharmonic Orchestra wanted to reposition its brand in order to strengthen the brand image and overall experience. In a series of workshops the new positioning and identity was crystallized; the power and energy of the music is the orchestra’s driving force. The new, timeless and modern visual identity brings alive Helsinki Philharmonic Orchestra’s core – all 102 musicians – in both logo and photographic concept.
Rebranding of Helsinki Philharmonic Orchestra
Awards
Nomination
Design & Craft
Corporate Brand Identity
Details
Categories:
Country:
Year:
Credits
Client:
Helsinki Philharmonic Orchestra
Agency:
Client/Communication Planner at HPO:
Virpi Tahvanainen
Client/Communications and Marketing Manager at HPO:
Marja Istala Kumpunen
Copywriter:
Mira Olsson
Designer:
Marko Salonen
Photographer:
Marko Rantanen
Strategist:
Arttu Salovaara
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