Remember Me

As Alzheimer’s progresses, facial recognition and memories fade, weakening relationships and leaving many Alzheimer’s patients isolated and lonely A series of unrecognizable family portraits was created to bring this feeling closer to the general public. Through the eyes of an Alzheimer’s patient, cherished relationships become unsolvable puzzles made up of random memories that fade away piece by piece.

Awards

Silver Award Print & Outdoor Poster Advertising
Nomination Print & Outdoor Newspaper Advertising

Details

Credits

BBDO Duesseldorf GmbH; Proximity GmbH

Art Buying: Birgit Paulat
Art Director: Martino Monti Dejan Handjiski
Chief Creative Officer: Wolfgang Schneider
Copywriter: Sebastian Steller
Creative Director: Sebastian Steller Jacobo Concejo
Creative Managing Director: Kristoffer Heilemann
Idea/Concept: Alma Haser
Photographer: Stefan Kranefeld
Post Production: Stefan Kranefeld

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