Rotermann Quarter might be located right next to the Old Town of Tallinn, but it just got positioned to stand for something bolder: The Bold Town of Tallinn puts people first, believing life is meant to be enjoyed. The rebrand not only oozes this attitude, but reflects the quarter’s distinct architecture, marked by boldly building on top of old. An approach that is in the core of the identity too. Based on what was before, but ending up with something altogether unique.
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- Rotermann – The Bold Town of Tallinn
Rotermann – The Bold Town of Tallinn
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Design
Corporate Brand Identity
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Credits
Client:
US Real Estate
Agency:
Illustrator:
Áliz Stocker
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