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Side:Biz

Five 5 influencers helped fill social media with content to encourage everyone to be followers and open their own Side:Biz – a link to their own Diesel e-commerce store. Every time their friends click on the link to shop, they were rewarded. E-commerce increased by 365%, online sales increased by 33%, 18% new Diesel costumers.

Awards

Gold Award Interactive & Mobile Digital Service Experience
Silver Award Interactive & Mobile Social Media Campaigns
Silver Award Brand Experience Promotions
Member Club Gold Award Interactive & Mobile Social Media Campaigns
Member Club Gold Award Interactive & Mobile Digital Service Experience
Member Club Gold Award Brand Experience Promotions

Details

Categories:

Country:

Year:

Credits

Client:

Diesel

Agency:

Publicis Italy

Account Team: Filippo D'Andrea Eleni Charakleia Barbara Pusca
Agency Producer: Caterina Collesano Francesca Zazzera Tania Dal Pra
Art Director: Cecilia Moro Alice Teruzzi Alex Eftimie
Chief Creative Officer: Cristiana Boccassini
Copywriter: Anton Kürschner James Andrews Francesca Ferracini
Creative Director: Eddy Guimarães Marco Viganò Sandra Bold Vinicius Dalvi Thiago Cruz Costanza Rossi
Director of Photography: Pierre Mouarkech
Film Director: Ali Ali
Global Chief Creative Officer: Bruno Bertelli
Photographer: Maurizio Cattelan Pierpaolo Ferrari
Planner Team: Bela Ziemann Monica Radulescu
Social Team: Doina Tatu Stefano Perazzo
Sound Designer: Jo Sandow Marcel Wiebenga Sizzer Stefano Binotto Sizzer Seppl Kretz Michiel Marsman Ilana Goldstoff Michael Bertoldini

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