Open Doors This Christmas

Christmas starts with doors; where warm welcomes happen and celebration begin. But for those experiencing homelessness, doors symbolise exclusion and the challenging season ahead. This juxtaposition shaped Dublin Simon Community’s Christmas social campaign. Each day in December, we shared a Dublin doorway resembling an advent calendar. But, looking closer, are revealed to be doorways serving as shelter for Dublin’s homeless. Paired with stats and stories, the posts kept

Awards

Shortlist Interactive & Mobile Social Media Campaigns

Details

Credits

TBWA\Ireland / Dublin

More Social Media Campaigns Works