A campaign on annual skin cancer awareness for a younger target. The challenge was simple: conveying the message in an impactful way to a target as demanding as today’s youth. For the young, summer is a time of intense love affairs. This idea was equated to our relationship with the Sun. Just as so many love affairs start very intensely, when we overexpose ourselves, someone always gets harmed.
SKIN CANCER
Awards
Nomination
Film & Audio
Film & Audio for non-profit/public service/NGO
Details
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Credits
Client:
Portuguese League Against Cancer
Agency:
Agency Producer:
Sandra Augusto
Art Director:
Caio Leska
Creative Director:
Caio Leska
Sérgio Lobo
Sound Designer:
Lucas Duque
Nixon Silva
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