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Solo (Palacio)

The historical significance of the 15th-century palace is highlighted by integrating the Wabi Sabi concept – simplicity and patina – into all its applications. It honors imperfection, evoking calm, melancholic luxury, and serenity. In a chiaroscuro style, the observer completes the image through gestalt perception. This journey, from Rembrandt to Tanizaki’s In Praise of Shadows, is expressed through custom typography, mysticism, decadent gold, and the green landscape.

Awards

Shortlist Design Corporate Brand Identity

Details

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Credits

Client:

Ecoboutique Hotels

Agency:

Poppyus / Madrid

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