Become a Member

Sounds Easy

Up to 70% of Russian pre-schoolers suffer from speech disorders. To help these kids, Yandex created a new way of speech training – song-based exercises integrated into a voice assistant Alice. Made in collaboration with speech therapists and singer-songwriters, Sounds Easy, became one of the two most popular skills in Alice’s children’s category (with 45 million users) and was recognized by the Ministry of Education.

Awards

Bronze Award Integrated & Innovation Best Use of Technology

Details

Categories:

Country:

Year:

Credits

Client:

Yandex

Agency:

Yandex Creative Studio "7.47"

Agency Producer: Inna Omelchenko Olga Zarenok
Art Director: Nikolay Nikitin Vasilii Ovchinnikov
Copywriter: Konstantin Pudan Valentina Ekimian Alexey Kalyan
Creative Director: Alexandra Novohatskaya
Director of Marketing Operations: Petr Abroskin
Machine Intelligence and Research Department PR: Matvey Kireev
PR Manager: Bogdan Petrenko
Producer: Ekaterina Kovaleva
Product Marketing Manager: Galina Tomashevskaya

More Best Use of Technology Works

  • Shortlist Integrated & Innovation Best Use of Technology
    Blood | Bank of Georgia

    Blood | Bank of Georgia

    Windfor's / Tbilisi

  • Shortlist Integrated & Innovation Best Use of Technology
    Democratizing accessibility of live events.

    Democratizing accessibility of live events.

    Yoveo | Team Farner / Zurich

  • Gold Award Integrated & Innovation Best Use of Technology
    Bronze Award Integrated & Innovation Artificial Intelligence
    Impulse

    Impulse

    Cheil Spain / MadridSamsung Electronics Iberia / MadridAcid Tango / MadridSomos5 / Madrid

View More