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Square Cookie

OREO changed its recipe, making it tastier than ever. Convincing people to try the new flavour was a challenge. We teamed up with one of the biggest cinema hits of the year, A MINECRAFT MOVIE, to create an unmissable tasting experience. In MINECRAFT, nothing is round, so fans had to bite the new OREO into a square, taste the new recipe, and scan it to enter an AR game. After anticipated popular demand, we designed and launched a Limited Edition Square Cookie.

Awards

Silver Award Integrated & Innovation Integrated Campaigns for Commercial Brands
Silver Award Integrated & Innovation Branded Content
Bronze Award Brand Experience Point of Sale Experience and Activation
Bronze Award Brand Experience Promotions
Bronze Award Interactive & Mobile Any Other
Shortlist Interactive & Mobile Digital Direct Marketing

Details

Categories:

Country:

Year:

Credits

Client:

Oreo

Agency:

Saatchi & Saatchi Germany / Düsseldorf

More Any Other Works

  • Bronze Award Interactive & Mobile Any Other
    Shortlist Integrated & Innovation Branded Content
    DRMAX CHEAT CODE

    DRMAX CHEAT CODE

    THIS IS LOCCO

  • Shortlist Integrated & Innovation Integrated Campaigns for Commercial Brands
    Shortcuts

    Shortcuts

    McCann / PragueMcCann Boost / PragueHero & Outlaw / PragueRENEGÃDZ / Prague

  • Shortlist Integrated & Innovation Integrated Campaigns for Commercial Brands
    Once You See It, You Can’t Unsee It

    Once You See It, You Can’t Unsee It

    Windfor's / TbilisiAdvan Production / Tbilisi

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