To target beer fanatics, the first Georgian craft beer 34 was launched at a shocking price tag – 34 Laris ($17) a bottle (20x real price). Overpriced bottles were used to find the most devoted beer lovers who’d stop at nothing to get a taste of the special new drink. To reward such unstoppable love of beer, the agency tracked down the first brave customers and crafted statues of them that were displayed in the middle of the city (and online) as the price went down to normal.
Statue Just For Loving Beer
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Promotions & New Media
Promotions
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Credits
Client:
Natakhtari Brewery
Agency:
Account Manager:
Nikoloz Kakhniashvili
Art Director:
Ia Darakhvelidze
Copywriter:
Dito Dolidze
Beka Raminishvili
Creative Director:
Levan Lepsveridze
Giorgi Avaliani
Director of Photography:
Temo Matcharadze
Misha Gogichashvili
Film Director:
Guka Goliadze
Graphics:
Giorgi Qobalia
Saba Pruidze
Sculptor:
Valo Imerlishvili
Giorgi Gordzamashvili
Sound Designer:
Tato Rusia
Strategy Director:
Giorgi Burchuladze
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