To show how important heat is for life, the agency set up an experiment to create life in a hostile environment. They built a cube, divided into two sections heated and by two electric heaters, and brought to British Columbia, at 2400 metres above sea level in temperatures as low as -30°. In 37 days, this ephemeral installation managed to bring forth many flowers in an environment hostile to any kind of plant life.
The Cube
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Promotions & New Media
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Credits
Client:
Atlantic Groupe
Agency:
Agency Producer:
Antoine Grujard
Art Director:
Jerome Gonfond
Conception:
Hadi Hassan-Helou
Jerome Gonfond
Christophe Corsand
Thomas Czarnecki
Copywriter:
Hadi Hassan-Helou
Creative Director:
Xavier Beauregard
Designer:
Jean-François Campeau
Director of Photography:
Olivier Staub
Executive Producer:
Michel David
Film Director:
Olivier Staub
Producer:
Vlad Doclin
Production Company:
La Cavalerie
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