After a much impressive launch in ’18 that turned Coruja (‘owl’) into a leading beer brand based on urban art, we wondered how to strengthen the relationship with the artistic community we brought together to make Coruja more than a brand, but a true urban culture crew.nSo, in 2020 we launched a new label edition merging physical & digital: 9 artists, 9 illustrated labels in a Coruja Special Collection with AR where consumers can see their owl fly away from the bottle.
Super Bock Coruja — Augmented Reality Labels
Awards
Member Club Gold Award
Design
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
Super Bock Coruja
Agency:
Account Director:
Joana Neves
Account Executive:
Carlota Gregório
Art Director:
Paulo Mariano
Copywriter:
Ana Castanho
Creative Director:
Pedro Pires
Diogo Potes
Designer:
David Cabrita
Hugo Dias
Graphics:
David Cabrita
Illustrator:
Mar de la Llave
Mário Belém
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MANIN
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