From our survey we found that Slovak managers spend up to a quarter of their working time in their cars. So, we decided not to communicate the Superb as just a car, but as a car office. To show that we were serious about it, we entered it into the Office of the Year competition. This decision generated massive PR for us. The whole campaign was supported by content in which we communicated in places where office spaces are traditionally promoted.
SuperbOffice
Awards
Silver Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Bronze Award
Brand Experience
Creative Effectiveness
Shortlist
Brand Experience
New Use of Media
Shortlist
Brand Experience
PR / Events
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More Creative Effectiveness Works
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