Based on the idea that the “medium is the message”, we developed a special crafted piece to promote “Sushi Fest”.rn”Sushi Fest” is Europe’s first traditional sushi festival.rnWe used a space normally overlooked: the page margins. rnIn those areas we printed images of sushi ingredients.rnAnd a back cover with nori seaweed texture.rnThen we rolled it like a Japanese sushi roll and sent this surprise to “Gin Lovers” magazine subscribers.
Sushi Roll
Awards
Nomination
Print & Outdoor
Magazine & Trade Advertising
Details
Categories:
Country:
Year:
Credits
Client:
COOLWORLD
Agency:
Art Director:
Luis Nora
Copywriter:
Marco Pulido
Creative Director:
José Bomtempo
Diogo Anahory
Film Director:
Pedro Ferreira da Costa
Graphic Production:
Loja das Maquetes
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