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That is how the taste looks like

Kaltenecker is a small Slovak craft brewery with the widest range of beer specials on the market. How to say it in the flood of competition? And not just to SAY but also to SHOW? We made an experiment. We looked at the beer specials very closely. We combined the fine art of photography with science. We have crystalized the beer. But because no camera lens can capture crystal structure, we enhanced the camera with a microscope. And that is how we visualized taste.

Awards

Silver Award Print & Outdoor Craft – Photography

Details

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Credits

Client:

Kaltenecker

Agency:

EFFE Bratislava

Account Manager: Zuzana Kováčiková
Art Director: Štefan Hellvis Klučka
Copywriter: Peter Rajčák Katarína Noskajová
Creative Director: Peter Rajčák Katarína Noskajová
Other: Zuzana Kováčiková
Photographer: Justin Zoll

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