One of Germany’s longest running, and most iconic brand campaigns chooses Holocaust survivor Margot Friedländer for the 100th motif for a powerful message of hope and tolerance amidst rising right-wing extremism, racism, and antisemitism. Her face hidden behind the newspaper – true to the brand’s claim “There’s always a brilliant mind behind it” – Friedländer is shown within the awe-inspiring mass of bleak concrete blocks of the Memorial to the Murdered Jews of Europe.
The 100th Edition
Awards
European Star-Johannes Newrkla
Gold Award
Design
Photography
Gold Award
Print & Outdoor
Print Advertising
Gold Award
Print & Outdoor
Craft – Photography
Details
Categories:
Country:
Year:
Credits
Client:
Frankfurter Allgemeine Zeitung
Agency:
Creative Director:
Felix John
Mirko Derpmann
Philipp Weber
Photographer:
Wim Wenders
More Craft – Photography Works
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Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGOShortlist Print & Outdoor Craft – PhotographyShortlist Print & Outdoor Craft – Art Direction
Silhouettes
neverland / LondonJames Day / London
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Shortlist Print & Outdoor Print Advertising
Iveria – Independence issue
Supermarket / Tbilisi
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Bronze Award Print & Outdoor Craft – Photography
Night Tales
Fuego Camina Conmigo / Barcelona