The Chat is the UK’s first WhatsApp drama series. A curated audience of influencers, celebrities, journalists and breast cancer survivors joined a WhatsApp group to watch the series, receiving messages and notifications in real time. They shared its content with their followers, generating millions of pounds of PR. The immersive series was a huge undertaking, with a 132 page script and 1293 pieces of original content delivered by the creatives day and night over 6 weeks.
The Chat
Awards
Gold Award
Integrated & Innovation
Branded Content
Silver Award
Interactive & Mobile
Social Media Campaigns
Shortlist
Interactive & Mobile
Interactive & Mobile for non-profit / public service / NGO
Shortlist
Interactive & Mobile
Any Other
Details
Categories:
Country:
Year:
Credits
Client:
Breast Cancer Now
Agency:
Art Director:
Andy Burrell
Katie Burrell
Creative Director:
Bianca Eglinton
Jordan Down
Will Marsden
Designer:
Mark Gould
Photographer:
James Day
More Any Other Works
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Shortlist Interactive & Mobile Social Media Campaigns
Stalker Challenge
Fabula Rud Pedersen Group / Vilnius
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Shortlist Interactive & Mobile Social Media Campaigns
Open Doors This Christmas
TBWA\Ireland / Dublin
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Shortlist Interactive & Mobile Social Media Campaigns
The premier of the flight NCH357
COMON / Lisboa