The Climate Crisis Font

Climate change is a slow and abstract phenomenon, making it difficult for humans to grasp. This is why the biggest-selling Nordic newspaper Helsingin Sanomat created The Climate Crisis Font. This OpenType variable font helps people see the urgent problem of climate change in a more tangible form. The font’s weight responds to NSIDC’s and IPCC’s data from 1979 to 2050, showing how the Arctic sea ice is expected to shrink due to climate change.

Awards

Silver Award Design Typography
Member Club Gold Award Design Typography

Details

Credits

TBWA\Helsinki

Account Director: Milla Leisti
Art Director: Matti Virtanen Sami Kelahaara
Chief Creative Officer: Jyrki Poutanen
Content Strategist: Saana Simander
Copywriter: Juhani Ylitalo Pekko Pistokoski Martta Kallio Otto Kilpiö
Creative Director: Erno Reinikainen Markus Nieminen Mikko Pietilä
Creative Strategist: Aki Toivonen
Data & Insights Trainee: Erika Rajaharju
Designer: Viggo Holländer Eino Korkala Daniel Coull
Executive Account Director: Noora Murremäki
Graphics: Tommi Selander
Innovation Director: Juhana Hokkanen
Innovations: Juha-Matti Raunio
Lead Innovation Designer: Umberto Onza
Planner: Juho Ojala Jesse Korhonen
Production Company: Tuukka Laitinen
Programmer: Aleksi Pitkänen Pekka Raittila
Project Manager: Rosa Kojonkoski Jenni Karsten

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