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The Essential Pads

In Italy, feminine hygiene products are still considered a luxury, hence there is 22% VAT on these goods. That’s why Selex has decided to support a change introducing The Essential Pads, a special edition of his classic pads, but with the packing and the VAT of an essential good, because most of the tax is payed by Selex. On International Women’s Day, Selex presented this line in its stores, inviting everyone who got to know it to sign a petition to axe the Tampon Tax.

Awards

Member Club Gold Award Design Packaging

Details

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Credits

Client:

Selex

Agency:

DLVBBDO

Account Executive: Francesca De Vincenzi
Agency Producer: Edoardo Taschini
Art Director: Giorgio Fresi
Client Service Director: Emanuela Munafò
Copywriter: Lorenzo Marzetti
Creative Director: Stefania Siani Valentina Amenta Davide Fiori
Designer: Carolina Mauri
Digital PR: Paridevitale srl
Executive Producer: Federico Maccagni
Graphics: Francesco Castagnetti Rossetti Design
Head of Social Media: Alessandro Bochicchio
Social Media Manager: Elena Zotti

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