How do you reach a target group that spends most of its time in online games? By communicating with them right there – and speaking their language. We placed our message where you can’t buy advertising space: in Germany’s most popular online game. Introducing: the o2 Every Home in Minecraft – an architectural masterpiece, launched in an exciting event on Twitch with which we dominated the German Minecraft category and showed the community: o2 has internet for every home.
The Every Home in Minecraft
Awards
Bronze Award
Interactive & Mobile
Interactive Campaigns
Details
Categories:
Country:
Year:
Credits
Client:
Telefónica Germany / o2 Deutschland
Agency:
Art Director:
Felix Ebell
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