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The FlipCode Mystery

How the immersive use of media transforms a traditional TV series into an interactive crime case using the all-new Samsung ZFlip 5. The crime case was all about finding and cracking a lost phone access-code before the mafia could. We hid the single parts of the lost phone access-code deeply in the episodes of the live broadcasted TV-series “Tschugger”. The decoded elements can then be entered and transmitted by users directly via the interactive website.

Awards

Shortlist Brand Experience New Use of Media
Shortlist Interactive & Mobile Any Other

Details

Categories:

Country:

Year:

Credits

Client:

Samsung Switzerland

Agency:

SiR MaRY / ZurichShining / Zurich

Art Director: Leandro Disler
Creative Director: Katrin Espelage

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