The Forgotten Team

Reports of corruption and human rights abuses during the construction of stadiums and infrastructure for the 2022 World Cup in Qatar made it a highly controversial event.rnAs the biggest broadcaster in Portugal and long-time sponsor of the national team, MEO questioned their responsibility in fulfilling all commercial obligations while upholding their ethical principles? The Forgotten Team is a bold tribute to the thousands of migrant workers who died for the 2022 WC.

Awards

European Star-Johannes Newrkla
Gold Award Brand Experience Live Stunts Brand Activation
Silver Award Interactive & Mobile Any Other
Silver Award Print & Outdoor Outdoor (including poster and billboard)
Bronze Award Brand Experience PR / Events

Credits

Dentsu Creative Portugal / Lisbon

Designer: Tiago Rodrigues

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