In most countries beer commercials depict beer–drinking men as always happy. Wherever they are drinking, they’re happy. If this were true, Czech wouldn’t have the common expression, ‘going for a dark one’, which translates as ‘going to the pub for a moan’. Budvar brewery decided that at least one beer should stand up for that guy in a bad mood, and they had a beer to fit the bill. Dark beer for a dark mood, Budweiser Budvar B:Dark.
B:Dark
Awards
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Integration & Innovation
Creative Strategy
Nomination
Integration & Innovation
Integrated Campaigns
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Film & Radio
TV Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Budějovický Budvar (Budweiser Budvar)
Agency:
Account Manager:
Michal Krivanek
Art Director:
Aleš Pokorný
Copywriter:
Jan Tyle
Miloš Kočí
Pavel Wilhelm Přibyl
Creative Director:
Lester Tullett
Director of Photography:
Wolfberg
Film Director:
Wolfberg
Post-production:
Wolfberg
Senior Account Manager:
Martina Kontrová
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