This is the eighth year of war in Ukraine, and until russia invades in 2022, most citizens got used to that factnWe decided to focus the attention that marathons generate on those to whom we owe our opportunity to run marathons. To remind the audience that every day our armed forces in the East run their own marathon distances. And they do so with very heavy equipment, which can weigh more than 30 kilograms.
The Hardest race
Awards
Bronze Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
Nova Poshta
Agency:
ATO veteran, hero:
Leonid Ostaltsev
Agency Producer:
Slava Melnik
Creative manager, Gres Todorchuk:
Andriy Sokolov
Head of the Communication Projects Department:
Leona Krasnenkova
Other:
Olexandra Kulinich
PR Manager, Gres Todorchuk:
Valeria Dorosh
Reputation Management & Marketing Chief:
Olena Plakhova
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