Modern vehicles are equipped with advanced safety tech designed to enhance our driving experience, but no feature can shield us from the impacts of climate change—floods, wildfires. Hyundai leads in safety innovation, but the only true defense against these threats is a commitment to Carbon Neutrality. We’ve developed a concept that positions Carbon Neutrality as the ultimate safety feature. Released during COP28, this campaign emphasizes the urgency of climate action.
The Last Safety Feature
Awards
Shortlist
Print & Outdoor
Print Advertising
Shortlist
Print & Outdoor
Craft – Photography
Details
Categories:
Country:
Year:
Credits
Client:
Hyundai Motor Company
Agency:
Art Director:
Hamza Hatim
Creative Director:
Matteo Maggiore
More Craft – Photography Works
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Shortlist Print & Outdoor Print & Outdoor for non-profit / public service / NGOShortlist Print & Outdoor Craft – PhotographyShortlist Print & Outdoor Craft – Art Direction
Silhouettes
neverland / LondonJames Day / London
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Shortlist Print & Outdoor Print Advertising
Iveria – Independence issue
Supermarket / Tbilisi
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Bronze Award Print & Outdoor Craft – Photography
Night Tales
Fuego Camina Conmigo / Barcelona