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The Living Bread

Challenge: Identity creation for food lab & sourdough bakeryrnOur research began by studying sourdough’s natural fermentation process. Under a microscope, yeast cells appear as dynamic, oval shapes and as living organisms they constantly exhibit movement and change direction. We used the brand name “ootelie” with its two o’s, along with the registered sign, which resembles the physical appearance of bacteria and strategically placed on all communication materials. rn

Awards

Bronze Award Design Corporate Brand Identity

Details

Categories:

Country:

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Credits

Client:

Ootelie LLC

Agency:

formascope agency / Yerevan

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