For its 75th anniversary, we rebranded the iconic Lúčnica, also known as SlovakrnNational Folklore Ballet. With the new claim, “The Meadow of Living Traditions”,rnthe dance, music, and artistry of Lúčnica became seeds of the visual identity.rnThe new symbol, a meadow flower/dancer, creates the logo with an original newrnfont. The brand-new look is modern and retro, as colourful and vibrant asrnLúčnica’s performances to please long-term fans while attracting youngerrnaudience.
The Meadow of Living Traditions
Awards
Silver Award
Design
Logotype
Details
Categories:
Country:
Year:
Credits
Client:
Lúčnica
Agency:
Art Director:
Matej Klíč
Creative Director:
Andrej Hrivnák
Milan Bielik
Typographer:
Ondrej Jób
More Logotype Works
-
Shortlist Design Logotype
20 Years of Casa da Música
Bastarda / Porto
-
Bronze Award Design Logotype
100
A EQUIPA / LisbonThe Other Studio / Lisbon
-
Silver Award Design Logotype
M1 Radio – Reviving the Golden-Age Logo for Today
ANDSTUDIO / Vilnius