A playful online tool helped to expose social injustices in the shoe industry and it offered solutions for a more sustainable approach towards shoes. Fashion and music influencers spread the message in their communities, reaching over 150,000 followers. The Shoe Creator was part of the largest sneaker convention in Europe. Subsequently, the issue of sustainability was permanently included on the convention’s agenda.
The Shoe Creator
Awards
Nomination
Interactive & Mobile
Websites
Details
Categories:
Country:
Year:
Credits
Client:
Public Eye
Agency:
Art Director:
Nadine Mojado
Copywriter:
Grégoire Vuilleumier
David Elmiger
Creative Director:
Samuel Textor
Pascal Deville
Programmer:
Erwan Eydt
Project Manager:
Stefanie Schmid
More Websites Works
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Nomination Interactive & Mobile Websites
The Interactive Form
BETC & BETC Digital
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Nomination Integration & Innovation Creative StrategyNomination Integration & Innovation Best Use of TechnologyNomination Interactive & Mobile Websites
Twin Souls
Young & Rubicam Russia
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Nomination Interactive & Mobile Websites
Art Project OE20
VGNC