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The Spotify Charthack

Briefing: YouTube, Vimeo, Instagram. Music videos can be found everywhere. Clicked by millions of people. But non of these plays will bring you to the top of the charts. Our task: to bring Universal’s artist CRO and his latest song on the top of the charts. Idea: We created an innovative music video that was exclusively released on the biggest music platform worldwide: Spotify. Thanks to a smart hack we pushed CRO further up the charts with every single videoplay.

Awards

Silver Award Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Universal Music

Agency:

Ogilvy Germany

Art Director: Hugo Pareja Stephan Westerwelle
Camera, Edit & Grading: Breton Carasso Oscar Fernandez
Chief Creative Officer: Bjoern Bremer
Copywriter: Helge Hoffmann Anke Roell
Creative Chairman: Dr. Stephan Vogel
Management CRO: Nils Reimann Benno Waibel Lars Hoehn
Other: Florian Hucker Simon Usifo Joerg Kalt

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