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The streaming undies

Couples are having less sex, and screens are part of the problem by stealing much of our attention. Why not combine the two? We designed chroma key green underwear and an Instagram filter that lets you stream on them. Alongside, we created a digital campaign showing couples reconnecting with the help of Streaming Undies. To bypass social media’s restrictions on nudity, we used classic mannequins as NPCs (non-playable characters).rn

Awards

Shortlist Design Any Other
Shortlist Interactive & Mobile Any Other

Details

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Credits

Client:

Maison Pixel

Agency:

Graficalismo | Atlantic / Lisboa

Art Director: Liz Cala Jessica Morford
Creative Director: Cesária Martins Daniel Greener Joao Coutinho Marco Pupo Sebastião Teixeira
Designer: Cesária Martins Sebastião Teixeira

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