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The Tampon Book: a book against tax discrimination

Many luxury goods in Germany are taxed with the reduced rate of only 7 per cent while tampons were taxed with 19 per cent. The Female Company outsmarted the sexist law – with the law itself: Books are taxed at 7 per cent. Therefore, tampons were sold hidden inside a book to avoid the sexist tax. A broad alliance of influencers, journalists, pharmacies and politicians supported these claims. With success! On November 7, 2019, Germany abolished the tampon tax.

Awards

Grand Prix Brand Experience Promotions
Gold Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO
Gold Award Brand Experience PR / Events
Gold Award Brand Experience Promotions
Silver Award Design Graphic Communication
Nomination Design Editorial Design
Nomination Design Packaging
Member Club Gold Award Design Graphic Communication
Member Club Gold Award Design Editorial Design
Member Club Gold Award Design Packaging
Member Club Gold Award Brand Experience Promotions
Member Club Gold Award Brand Experience PR / Events
Member Club Gold Award Integrated & Innovation Integrated and Innovation for Non-profit/Public Service/NGO

Details

Categories:

Country:

Year:

Credits

Client:

The Female Company

Agency:

Scholz & Friends

Account Managing: Sarah Hofmann
Agency Producer: Benito Schumacher
Art Buying: Kerstin Mende
Art Director: Max Marohn
Chief Creative Officer: Matthias Spaetgens
Copywriter: Sebastian Stelzer Ilona Hartmann
Creative Director: Sebastian Stelzer Max Marohn Malik Benamara
Director of Photography: Daniel Klessig Jan Lagowski
Executive Creative Director: Oliver Handlos
Graphics: Natalie Krzyz
Illustrator: Ana Curbelo Alica Laeuger
Managing Creative Director: Robert Krause
Photographer: Cedric Soltani
Programmer: Heather Milligan
Sound Designer: Massive Music

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