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The Unwearable Ring

For years, the public – even politicians – treated registered partnerships as if they were equal to marriage. But for same-sex couples, more than a hundred legal barriers stood in the way of living a truly equal life. To make those in power feel this invisible wall firsthand, we created The Unwearable Ring – a wedding ring that cannot be put on. The first wedding ring that doesn’t just symbolize love – it fights for it.

Awards

Bronze Award Brand Experience PR / Events
Shortlist Integrated & Innovation Integrated and Innovation for non-profit / public service / NGO

Details

Categories:

Country:

Year:

Credits

Client:

Prague Pride, Jsme Fér

Agency:

Leo Prague / PraguePrague Pride, Jsme Fér / PragueMSL Czech Republic / Prague

Art Director: Martin Kraus

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