The Spanish Christmas lottery campaign is one of the most anticipated advertising campaigns of the year in Spain. The National Lottery brand has 250-year history, and the buying and sharing of numbers amongst family, friends, workmates and colleagues is a huge Xmas tradition. Since every number is divided into tenths, if one wins, they all win together. It’s important to know that the Christmas lottery is also sold in bars and cafes.
There is no bigger prize than sharing
Awards
Gold Award
Integration & Innovation
Integrated Campaigns
Silver Award
Film & Radio
TV Commercials
Silver Award
Film & Radio
Cinema Commercials
Details
Categories:
Country:
Year:
Credits
Client:
Loterías y Apuestas del Estado
Agency:
Art Director:
Nacho Soria
Zarik Ahuir
Copywriter:
Arturo Benlloch
Creative Director:
Juan García-Escudero
Jesús Lada
Iñaki Martí
Film Director:
Santiago Zannou
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