In the 2016 Euro Cup (won by Portugal), Cristiano Ronaldo was trying to convince another team player to kick a penalty, saying “Come take the shot. You shoot well. If we lose, f**k it”. In 2021, Betclic wanted to convince people to bet on the national team. That’s why we used those famous words to create the hit of the Euro Cup. But, in Portuguese, “shot” also means “impact” and “tripping”. It’s really hard to translate, but if we lose, f**k it. It was worth the shot.
This Euro Cup is worth the shot
Awards
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
Betclic Portugal
Agency:
Account Director:
Armanda Santana
Account Executive:
João Gonçalves
Agency Producer:
Igor Van Krieken
Ricardo Correia
Sandra Melo
Art Director:
João Mescas
Copywriter:
Clara Tehrani
João Bronze
Creative Director:
César Sousa
Creative Supervisor:
André Sousa Moreira
Designer:
João Mescas
Director of Photography:
João Marques
Film Director:
Nuno Alberto
João Marques
Final Artwork:
André Carreira
Motion Designer:
Renato Navarro
Programmer:
Alexandre Antunes
Sound Designer:
Fred Ferreira
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