Tieschen is not just any Austrian town bordering Slovenia; it’s a way of life for those who grew up there. The residents take pride in the wine they produce, but how does an underdog earn a place among the famous Styrian wine-growing locations? Using the official wine designation and displaying its origin (Tieschen) as large as possible on the wine labels and creating a unique pattern on its wine cartons.
Tieschen – Wer uns findet, findet uns gut.
Awards
Bronze Award
Design
Packaging
Details
Categories:
Country:
Year:
Credits
Client:
Verein TAU Winzer Tieschen
Agency:
Art Director:
Wolfgang Niederl
Daria Titarenko
Copywriter:
Barbara Klein
Creative Director:
Wolfgang Niederl
Designer:
Daria Titarenko
Adam Katyi
Photographer:
Stefan Robitsch
Manuel Schaffernak
Christian Niederl
Project Manager:
Anna Ferrari
Strategist:
Barbara Klein
More Packaging Works
-
Silver Award Film & Audio Any OtherShortlist Design Packaging
Reclaiming the East
Postmen / Kyiv
-
Shortlist Design Packaging
Machetto – tales of taste
Idea Studio © / Cava de'Tirreni
-
Shortlist Design Packaging
MANIN
PENSANDO EN BLANCO / HondarribiaMANIN Y SUS MUCHACHOS / EL BUSTO