TKKG and the 12,000 Detectives is a first-of-its-kind audio play that transformed a passive medium into an immersive and interactive experience. A cross-platform adventure blurring the boundaries between audio play and game by using WhatsApp. To maximize immersion and interaction, our humanized bot simulated TKKG’s characters and responded to freeform questions. We encouraged fans to use different platforms and media to collaborate and solve the riddles together.
TKKG and the 12.000 Detectives
Awards
Bronze Award
Interactive & Mobile
Interactive Campaigns
Bronze Award
Brand Experience
New Use of Media
Bronze Award
Integrated & Innovation
Best Use of Technology
Details
Categories:
Country:
Year:
Credits
Client:
TKKG
Agency:
Agency Producer:
Sebastian Lier
Simon Grund
Art Director:
Susanne Boese
Chatbot Expert:
Moritz Beck
Concept/Director:
Ralf Lippmann
Copywriter:
Haye Stein
Creative Director:
Peter Stahmer
Jessica Gronau
Christian Bosse
Claus Karcheter
Idea/Concept/Overall Direction:
Falk Poetz
Other:
Diether Kerner
Jan-Sievert Krause
Lara von Kroge
Sound Designer:
Steffen Lohrey
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