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Trip my Pic

This campaign demonstrates innovative approach to print media by utilizing not just the brand’s designated spaces, but all print ads. Through technological advancements and creative media strategies, Halcón Viajes cleverly hijacks any print ad, regardless of the brand, into a potential advertisement for their destinations. It not only infiltrates others’ ads by identifying their locations but also introduces a fun new method of recommending and booking your holidays.

Awards

Silver Award Brand Experience New Use of Media

Details

Categories:

Country:

Year:

Credits

Client:

Halcon Viajes

Agency:

DDB España / Madrid

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