Become a Member

Avnet Ringleader

The latest technology available was at the core of this new customer loyalty program built completely upon the creative use of data. Through a personal Near Field Communication finger ring (NFC ring), customers gain access to exclusive events. To discover the correct size of the client’s ring finger a mailing with a specially produced iris was developed. The iris measures the ring finger size and simultaneously defines a user access code to the website ringleader.ch

Awards

Nomination Integration & Innovation Best Use of Technology

Details

Categories:

Country:

Year:

Credits

Client:

Avnet

Agency:

Havas Worldwide

Agency Producer: Frank Grafunder Toni Gadza
Art Director: Denis Schwarz Merlin Zuni
Copywriter: Eric Markowski
Creative Director: Peter Rehnke

More Best Use of Technology Works

  • Nomination Integration & Innovation Creative Strategy
    Nomination Integration & Innovation Best Use of Technology
    Nomination Interactive & Mobile Websites
    Twin Souls

    Twin Souls

    Young & Rubicam Russia

  • Silver Award Integration & Innovation Best Use of Technology
    Nomination Promotions & New Media New Use of Media
    Mortal Timeline

    Mortal Timeline

    BBDO Russia Group

  • Silver Award Integration & Innovation Best Use of Technology
    Nomination Promotions & New Media New Use of Media
    The RGB News

    The RGB News

    Geometry Global Romania

View More