In the spring of 2018 a group of prominent Icelandic actors approached the Bank of Iceland and offered to star in the charity campaign for the Reykjavík Marathon, Iceland’s biggest charity event. So that got us thinking. We know why we run. To get into shape, to compete or simply to … dare we say it … post on our social media accounts. But why do actors run? Well they run for completely different reasons. A series of print ads done for the campaign.
You Better Run
Awards
Member Club Gold Award
Print & Outdoor
Newspaper Advertising
Details
Categories:
Country:
Year:
Credits
Client:
Íslandsbanki (Bank of Iceland)
Agency:
Agency Producer:
Sigríður Theódóra Pétursdóttir
Ragnar Gunnarsson
Art Director:
Dóra Haraldsdóttir
Associate Creative Director:
Högni Valur Högnason
Copywriter:
Bragi Valdimar Skúlason
Guðlaugur Aðalsteinsson
Creative Director:
Jón Ari Helgason
Hrafn Gunnarsson
Designer:
Jón Páll Halldórsson
Elín Edda Þorsteinsdóttir
Guðmundur Pétursson
Photographer:
Marino Thorlacius
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