Urban Legends – Last Page

Romanian cuisine is a multi-layered cake of Turkish, Slavic and Austrian influences with a dash of French savoir-faire. What makes it Romanian are legends about how different dishes actually became “ours”. Produced as a cinematic mini-series, Lidl’s Urban Legends is a deep dive into Romanian myths and culture from the interwar period, when all the influences came together in one melting pot. Modern Romania was born and so did its unique multi-cultural flavour.

Awards

Member Club Gold Award Film & Radio TV/Cinema Commercials

Details

Credits

McCANN Worldgroup Romania

Agency Producer: Adrian Radu
Art Director: Silviu Antohe
Copywriter: Mihai Costache
Creative Director: Silviu Antohe Mihai Costache
Director of Photography: Radu Voinea
Film Director: Anton Groves
Group Account Director: Andra Panaitescu
Photographer: Nicolae Burca
Senior Account Manager: Alexandra Todirică

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