The integrated campaign emphasizes Lesnina’s USPs.The Swedes are a logical “element” in terms of airing time: their enthusiasm for the facts particularly emphasizes the advantage (s) of Lesnina. The campaign spread organically through the media, social networks and became part of the conversations. Our Swedes were instantly a hit and written about throughout the digital channels. The result – on the day of IKEA’s opening, the most talked about topic became Lesnina.
Välkommen hem
Awards
Member Club Gold Award
Integrated & Innovation
Integrated Campaigns for Commercial Brands
Details
Categories:
Country:
Year:
Credits
Client:
LES-MMS d.o.o.
Agency:
Account Director:
Alenka Pulec Jurjevčič
Agency Producer:
Nena Janković
Ana Ugrin
Art Director:
Aleksandra Švigelj
Copywriter:
Zoran Gabrijan
Eva Stopar
Creative Director:
Zoran Gabrijan
Digital Media Strategist:
Darja Mravinec
Goran Lang
Boštjan Napotnik
Director of Photography:
Simon Pintar
Film Director:
Miha Mlaker
Illustrator:
Naja Puhan
Meda Strategist:
Maja Maroša
Photographer:
Suzan Gabrijan
Production Company:
Instant [COMP]
Programmer:
Jan Dolinar
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