“V” for Veikko. Veikko is a Finnish name for a bloke. Veikko is your local fellow and a sociable and sympathetic guy. The different V’s in stylish colors are Illustrations along Veikko’s life journey, Veikko-like situations and events with a relaxed attitude. With the capital letter V, you can always find the product easily, and the cheerful slogans continue the story when you look at the product more closely. The V-idea can be used extensively for more versions.
Veikko
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