The launch of “Wild Delivery”, a unique restaurant where campaign participants could order food for rare animal species. Its geography was broad: the Arctic, the Altai mountains, the Amur region, the Caucasus and Central Asia. All the funds for the dishes ordered were directly wired to the World Wildlife Fund. The menu featured 21 items, each of which featured a description of the animal the participant was helping. A total of 1,769 campaign participants collected 6,250 euros.
Virtual Restaurant for Endangered Animals «Wild delivery»
Awards
Silver Award
Brand Experience
New Use of Media
Nomination
Integrated & Innovation
Integrated and Innovation for Non-profit/Public Service/NGO
Details
Categories:
Country:
Year:
Credits
Client:
Delivery Club x WWF Russia
Agency:
Advertising Specialist:
Victoria Huba
Agency Producer:
Valeria Lebedeva
Agency's Brand Manager:
Daria Lukina
Art Director:
Dmitry Shvets
Case Designer:
Denis Gimaev
Copywriter:
Anastasiya Popova
Creative Group Head:
Yulia Kapustyan
Designer:
Alexandr Rodakov
Photographer:
Dmitry Sukhamero
Project Manager Group Head:
Anastasia Polevaya
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